Gillette Razor
Gillette Razor
Gillette commercial
Does anyone knows who Thierry Henry is? Of course not. He’s a world-famous french soccer player. So why, in the one country not known for its love of the beautiful game, he starred in the ad for Gillette razors?
Was it wise to show him in an Arsenal shirt when he long ago made the move to Barcelona? Is the fact that he was footballer of the year in 2003 really relevant five years later? And we haven’t even got to the pitch yet — Gillette wants you to believe that changing your Razor Blades is “historic.”
Thierry Henry makes up one third of the Gillette Fusion Champions, a program featuring three of the world's best-known and successful athletes - Tiger Woods, Roger Federer and Thierry Henry.
The launch of the Gillette Fusion on-pack promotion have seen the Gillette Champions lay down the challenge to keen eyed soccer fans to ‘Be The Best They Can Be' and ‘Spot the Winning Shot'. Consumers need to identify the missing football from a picture featuring Thierry Henry in action.
The three Champions are fully integrated into Gillette brand programs and are leveraged though multi-faceted marketing initiatives. Tennis champion Roger Federer, golfer Tiger Woods and footballer Thierry Henry all appeared in the campaign which showed them using their respective skills to persuade their male target audience to pick up the brand's razor. Other activity will see the Gillette Champions appear in television commercials, point-of-sale material, promotions and print advertising.
The commercial has been produced by AMV London.
Credits
AMV BBDO london, by advertising art director Rebecca Steinberg Hirsch, copywriter Rob Webster, account director Tom Hiley and photographer Matthew Barlow.
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